people pay more attention to the quality of life now, pay attention to their own health care, more and more pollution-free green health food or organic vegetables fresh vegetables appeared in sight, on the table. But how can the fields of fresh vegetables to the fastest way in people's tables, "direct farm" was born.
held in Fuzhou from October 11 national "direct farm" was informed that on the spot, at the end of last year, the national participation in the "direct farm" of farmers ' professional cooperatives more than 15,000, the "direct farm" supermarket chain, has more than 800 retail enterprises, directly benefitting over 1 million people.
according to Vice Minister of Commerce Jiang zengwei introduced now fresh agricultural products in 70 cities the proportion of supermarket sales of nearly 18%. Apart from the East, and Midwest regions including Xinjiang, Tibet, also began to develop "direct farm", docking with the supermarket's production bases throughout the country. Through the development of the "direct farm", reduces the 2~3 agricultural product circulation, circulation costs, retail prices an average of 10%~20%, some agricultural products achieved within 24 hours from farm to supermarket.
today, the national participation in "direct farm" of farmers ' professional cooperatives more than 15,000, the "direct farm" supermarket chain, has more than 800 retail enterprises, directly benefitting over 1 million people. Our "direct farm" step and a step forward. However, from the current stage of development, especially vegetable circulation infrastructure, large-scale promotion of "direct farm" there are still many constraints. Such as vegetable growing level of organization, information asymmetry, agricultural standards system construction, integrity and a weak sense of performance, follow-up costs, supermarkets too high a threshold, the bottleneck hindering the "direct farm" scale expanded further. Seeking ways to solve these problems, further deepen the "direct farm" scale and efficiency, should be the departments current priorities.
from the fields to the people table, produce "sell hard" and consumers "buy you" constantly highlights. "Direct farm" as a new mode of modern distribution, in view of the advantages of low intermediate, short chain, achieve the increase in farmers ' income, increase efficiency and public access to affordable multi-win-win situation.